A comprehensive glossary of key terms in Digital Marketing, AI, eCommerce, Data Analytics, B2B Strategy, and Customer Experience — curated by The Seventy 2 Digital.
Ein umfassendes Glossar zentraler Begriffe aus Digital Marketing, KI, eCommerce, Datenanalyse, B2B-Strategie und Customer Experience — kuratiert von The Seventy 2 Digital.
A/B Testing is a method of comparing two versions of a webpage, email, or other marketing asset to determine which performs better against a defined metric. It uses statistical analysis to ensure results are significant and not due to random variation. A/B testing is fundamental to data-driven optimization in both B2C and B2B digital marketing.
DE: A/B-Testing ist eine Methode zum Vergleich zweier Versionen einer Webseite, E-Mail oder eines Marketing-Assets, um zu bestimmen, welche besser abschneidet. Es ist grundlegend für datengetriebene Optimierung im digitalen Marketing.
Agile is an iterative approach to project management and software development that emphasizes flexibility, collaboration, and continuous improvement. Agile frameworks like Scrum and Kanban break work into small increments with frequent reassessment and adaptation. In digital consulting, agile methods enable faster delivery, better stakeholder alignment, and reduced project risk.
DE: Agile ist ein iterativer Ansatz für Projektmanagement und Softwareentwicklung, der Flexibilität, Zusammenarbeit und kontinuierliche Verbesserung betont. Frameworks wie Scrum und Kanban ermöglichen schnellere Lieferung.
An AI Agent is an autonomous software system that uses artificial intelligence to perceive its environment, make decisions, and take actions to achieve specific goals with minimal human intervention. In business applications, AI agents handle tasks like customer service automation, data analysis workflows, code generation, and process orchestration. The evolution from simple chatbots to capable AI agents represents a fundamental shift in how organizations can leverage AI for operational efficiency.
DE: Ein KI-Agent ist ein autonomes Softwaresystem, das KI nutzt, um Entscheidungen zu treffen und Aktionen auszuführen. In Geschäftsanwendungen übernehmen KI-Agenten Kundenservice, Datenanalyse und Prozessorchestrierung.
AI Ethics encompasses the principles, guidelines, and practices that ensure artificial intelligence systems are developed and deployed responsibly, fairly, and transparently. Key concerns include algorithmic bias, data privacy, transparency of decision-making, and the societal impact of automation. As AI becomes embedded in business operations from hiring to customer interactions, organizations must establish clear AI governance frameworks to maintain trust and regulatory compliance.
DE: KI-Ethik umfasst Prinzipien und Praktiken, die sicherstellen, dass KI-Systeme verantwortungsvoll, fair und transparent entwickelt werden. Zentrale Themen sind algorithmische Voreingenommenheit, Datenschutz und Transparenz.
AOV tracks the average amount spent each time a customer places an order on a website or in a store. It is calculated by dividing total revenue by the number of orders. Increasing AOV through cross-selling, upselling, and bundling strategies is often more cost-effective than acquiring new customers.
DE: Der AOV erfasst den durchschnittlichen Betrag, den ein Kunde pro Bestellung ausgibt. Die Steigerung des AOV durch Cross-Selling, Upselling und Bündelstrategien ist oft kosteneffizienter als die Neukundengewinnung.
An API is a set of protocols and tools that allows different software applications to communicate with each other. APIs enable integrations between platforms — connecting eCommerce systems to payment gateways, CRMs to marketing tools, or AI services to business applications. RESTful APIs and webhooks are the backbone of modern digital ecosystems.
DE: Eine API ist ein Satz von Protokollen und Tools, die verschiedenen Softwareanwendungen die Kommunikation ermöglichen. APIs bilden das Rückgrat moderner digitaler Ökosysteme und verbinden verschiedene Plattformen miteinander.
Artificial Intelligence refers to computer systems designed to perform tasks that typically require human intelligence, such as understanding language, recognizing patterns, and making decisions. In digital marketing and business, AI powers personalization engines, predictive analytics, chatbots, and automated content generation. AI adoption is reshaping competitive dynamics across all industries.
DE: Künstliche Intelligenz bezeichnet Computersysteme, die Aufgaben ausführen, die typischerweise menschliche Intelligenz erfordern. Im digitalen Marketing treibt KI Personalisierung, Predictive Analytics und automatisierte Inhaltserstellung an.
An Attribution Model is a framework that assigns credit for conversions to different marketing touchpoints along the customer journey. Common models include last-click, first-click, linear, and data-driven attribution. Choosing the right model is crucial for accurately measuring channel performance and optimizing marketing spend across campaigns.
DE: Ein Attributionsmodell ist ein Framework, das verschiedenen Marketing-Touchpoints entlang der Customer Journey Kredit für Konversionen zuweist. Die Wahl des richtigen Modells ist entscheidend für die Messung der Kanalperformance.
B2B eCommerce refers to the online sale of products or services between businesses, as opposed to consumer-facing (B2C) transactions. Modern B2B platforms support complex pricing structures, account-based ordering, bulk discounts, and integration with ERP and CRM systems. The B2B eCommerce market has grown rapidly, driven by buyer expectations shaped by B2C digital experiences.
DE: B2B eCommerce bezeichnet den Online-Verkauf von Produkten oder Dienstleistungen zwischen Unternehmen. Moderne B2B-Plattformen unterstützen komplexe Preisstrukturen, kontobasierte Bestellungen und ERP-Integration.
Bounce Rate measures the percentage of visitors who leave a website after viewing only a single page without taking any further action. A high bounce rate can indicate poor content relevance, slow page loading, or a mismatch between ad messaging and landing page experience. Optimizing bounce rate through improved content, page speed, and user experience is a fundamental part of digital marketing performance management.
DE: Die Bounce Rate misst den Prozentsatz der Besucher, die eine Website nach nur einer Seitenansicht verlassen. Eine hohe Bounce Rate kann auf mangelnde Relevanz, langsame Ladezeiten oder schlechte Nutzererfahrung hinweisen.
