An Attribution Model is a framework that assigns credit for conversions to different marketing touchpoints along the customer journey. Common models include last-click, first-click, linear, and data-driven attribution. Choosing the right model is crucial for accurately measuring channel performance and optimizing marketing spend across campaigns.
DE: Ein Attributionsmodell ist ein Framework, das verschiedenen Marketing-Touchpoints entlang der Customer Journey Kredit für Konversionen zuweist. Die Wahl des richtigen Modells ist entscheidend für die Messung der Kanalperformance.