Lead Generation is the process of attracting and converting prospects into potential customers who have expressed interest in a company’s products or services. Digital lead generation strategies include content marketing, landing pages, paid advertising, webinars, and gated resources. In B2B environments, lead quality is often more important than volume, requiring sophisticated scoring models and nurturing workflows to identify sales-ready prospects.
DE: Lead Generation ist der Prozess der Gewinnung und Konvertierung von Interessenten in potenzielle Kunden. Im B2B-Umfeld ist die Lead-Qualität oft wichtiger als die Quantität.