Insights
The research hub
Original, data-driven analysis on customer experience, marketplaces, conversion and search.
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Our research silo — long-form, evidence-led pieces. Customer experience is the anchor; the rest map the eCommerce landscape.
Overview
Insight
A Framework for Digital Customer Experience
Journey, layers and foundations.
Read →InsightInside the Fashion eCommerce Conversion Funnel
Where fashion shoppers convert — and drop.
Read →InsightFashion Funnel Correlation Analysis
What actually moves conversion.
Read →InsightA Data-Driven Marketplace Traffic Index
How marketplaces win traffic.
Read →InsightHorizontal vs. Vertical Marketplaces
Two models, two playbooks.
Read →InsightSemrush Market Explorer & .Trends
An all-domains report guide.
Read →InsightThe 2024 Ranking Factors Study
Reading the Semrush study.
Read →InsightCompetitive Research with .Trends
Trends for market research.
Read →InsightAltagamma–Bain Luxury Market Monitor
An archive of the luxury monitor.
Read →InsightHow India Shops Online (2023)
Inside a fast-growing market.
Read →InsightA Custom GPT for Sentiment Analysis
Brand monitoring with a custom GPT.
Read →InsightDigital Business Development — Case Study
Growth in eCommerce, in practice.
Read →