Horizontal vs. Vertical Marketplaces
Two marketplace models, two playbooks — and why the distinction shapes strategy.
Generalist (horizontal) and specialist (vertical) marketplaces compete on different terms. Knowing which you are dealing with changes how you sell, price and rank.
Draft — content in progress
What this page covers
- →DefinitionsWhat separates horizontal from vertical platforms.
- →Trade-offsReach versus relevance, scale versus depth.
- →ChoosingWhich model fits which seller.
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