First-Party Data is information collected directly from a company’s own audience through owned channels such as websites, apps, CRM systems, and point-of-sale interactions. It includes behavioral data, transaction history, and customer preferences. As third-party cookies phase out and privacy regulations tighten, first-party data has become the most valuable and reliable foundation for personalization, targeting, and customer analytics.
DE: First-Party-Daten sind Informationen, die direkt von der eigenen Zielgruppe über eigene Kanäle gesammelt werden. Mit dem Ende der Third-Party-Cookies sind sie die wertvollste Grundlage für Personalisierung und Targeting.