Cohort Analysis is an analytical technique that groups customers based on shared characteristics or experiences within a defined time period, then tracks their behavior over time. It reveals patterns in retention, engagement, and revenue that aggregate metrics would hide. In eCommerce and subscription businesses, cohort analysis helps identify which acquisition channels, onboarding experiences, or product features drive long-term customer value.
DE: Kohortenanalyse ist eine Analysetechnik, die Kunden nach gemeinsamen Merkmalen innerhalb eines Zeitraums gruppiert und ihr Verhalten über die Zeit verfolgt. Sie deckt Muster in Retention und Engagement auf.