How to do digital competitive market research?
First – Think about Online Visibility tools like Semrush, Sistrix, SimilarWeb, Ahrefs, Serpstat, or SE Ranking to name a few of possible online visibility platforms to utilize for Growth Hacking and digital marketing & sales competitor analysis.
Second – Select Data Platform to visualize and distribute to your internal audience. To integrate data into your Day-2-Day Digital Marketing Operations a very cost effective solution is Microsoft Power BI. Why? Since O365 of Microsoft is the most common office application and Microsoft Power BI is part of the O365 family. For simplicity, easy data management, and cost effectiveness the following will stick Microsoft Power BI.
Third – Add Semrush.Trends to your subscription plan, since with this paid add-on platform module you can build either your custom competitor (by market) peers group or select predefined business categories (by market).
What feature of the semrush .trends platform helps you visualize the competitive landscape and what makes Semrush.Trends so interesting?
Semrush.Trends and Power BI visualized in motion
Semrush .Trends is a competitive intelligence solution. It offers tools like Traffic Analytics for comprehensive online performance overview, Market Explorer for industry and competitor analysis, EyeOn for tracking rivals’ activities, and One2Target for insights into audience characteristics.
Traffic Analytics is a feature of the Semrush .trends platform that helps you visualize the competitive landscape in depth. Here, you will find a summarizing overview of core web KPIs, an Audience Overview, Traffic Journey, Top Pages, Subfolders, Subdomains, Geo Distribution, and Bulk Analytics. Bulk Analytics serves as the source for Power BI visualization, which you can learn more about under the ‘Learn more‘ button.
Further, you will be able to download your custom peer group or business category to integrate into the Microsoft Power BI platform and start visualizing competitive market data to set quarterly OKR (Objectives and Key Results) for your SEO (Search Engine Optimization) or SEM (Search Engine Marketing) departments.
Semrush.Trends is designed to provide deep insights into traffic data and market trends. For more detailed information, please check out here.
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