Predictive Analytics uses statistical algorithms, machine learning, and data mining techniques to forecast future outcomes based on historical data patterns. In digital marketing, predictive models power lead scoring, churn prediction, demand forecasting, and customer lifetime value estimation. The accuracy of predictions depends on data quality, model selection, and continuous refinement as new data becomes available.
DE: Predictive Analytics nutzt statistische Algorithmen und Machine Learning zur Vorhersage zukünftiger Ergebnisse basierend auf historischen Datenmustern. Im Marketing treibt es Lead Scoring und Churn-Vorhersage an.