A Customer Persona is a semi-fictional representation of an ideal customer based on market research, real data, and behavioral insights. Personas include demographic details, goals, challenges, buying patterns, and preferred communication channels. In digital marketing and CX strategy, personas guide content creation, product development, and campaign targeting to ensure relevance and resonance with specific audience segments.
DE: Eine Customer Persona ist eine semi-fiktionale Darstellung eines idealen Kunden basierend auf Marktforschung und Verhaltensdaten. Personas leiten Content-Erstellung, Produktentwicklung und Kampagnen-Targeting.