Social Commerce integrates shopping functionality directly into social media platforms such as Instagram, TikTok, and Pinterest. It enables consumers to discover, evaluate, and purchase products without leaving their social feeds. In fashion retail, social commerce has become a major sales channel, blurring the lines between content consumption and purchasing behavior.
DE: Social Commerce integriert Einkaufsfunktionen direkt in Social-Media-Plattformen wie Instagram, TikTok und Pinterest. Im Modehandel ist Social Commerce zu einem wichtigen Vertriebskanal geworden.