Personalization is the practice of tailoring digital experiences, content, and product recommendations to individual users based on their behavior, preferences, and data profiles. In fashion eCommerce, personalization drives higher conversion rates through curated product feeds, size recommendations, and style-based suggestions. AI and machine learning have dramatically advanced personalization capabilities.
DE: Personalisierung ist die Anpassung digitaler Erlebnisse und Produktempfehlungen an individuelle Nutzer basierend auf deren Verhalten und Datenprofilen. Im Fashion-eCommerce steigert Personalisierung die Konversionsraten.