A Touchpoint is any interaction or point of contact between a customer and a brand throughout the customer journey. Touchpoints include website visits, social media engagement, email communication, customer service calls, and physical store experiences. Mapping and optimizing touchpoints is essential for creating consistent brand experiences and identifying opportunities to improve customer satisfaction.
DE: Ein Touchpoint ist jede Interaktion zwischen einem Kunden und einer Marke entlang der Customer Journey. Die Optimierung von Touchpoints ist entscheidend für konsistente Markenerlebnisse und Kundenzufriedenheit.