Marketing Automation uses software platforms to automate repetitive marketing tasks such as email campaigns, social media posting, and lead nurturing workflows. It enables personalized communication at scale based on user behavior and segmentation. When properly implemented, it significantly improves conversion rates and marketing ROI.
DE: Marketing Automation nutzt Softwareplattformen zur Automatisierung wiederkehrender Marketingaufgaben wie E-Mail-Kampagnen, Social-Media-Posting und Lead-Nurturing-Workflows. Richtig eingesetzt steigert es Konversionsraten und Marketing-ROI.