Case Study E-Commerce Business Development

Industry: Automotive

Time to finish: 4 Days

Develop a strategy to achieve the 2025 goals (25% online sales).

What measures/initiatives do you suggest for short-term implementation and why? Sketch a rough roadmap.

Create a concrete concept for one of your short-term initiatives.
a) Create a small product backlog.
b) Identify 2-3 customer requirements and specify them.
c) How do you prioritize these customer requirements?

What does collaboration with involved stakeholders look like? What methods and tools do you use?

Legal notice: All logos published in this case study as well as the mentioned brand, product, and trademarks are the property of their respective companies.

Rechtlicher Hinweis: Alle in diesem Fallbeispiel veröffentlichten Logos sowie genannten Marken-, Produkt- und Warenzeichen sind Eigentum der jeweiligen Unternehmen.