Retargeting is a digital advertising strategy that serves ads to users who have previously visited a website or interacted with a brand but did not complete a desired action. It works by placing tracking pixels that follow users across the web and social media platforms, reminding them of products they viewed. Retargeting campaigns typically achieve higher conversion rates and lower cost-per-acquisition than prospecting campaigns because they target already-interested audiences.
DE: Retargeting ist eine Werbestrategie, die Anzeigen an Nutzer ausspielt, die bereits eine Website besucht haben. Retargeting-Kampagnen erzielen typischerweise höhere Konversionsraten als Neukundenakquise-Kampagnen.