Natural Language Processing is a branch of AI focused on enabling computers to understand, interpret, and generate human language. NLP powers applications from sentiment analysis and chatbots to content classification and automated translation. In digital marketing, NLP enables brands to analyze customer reviews at scale, optimize content for search intent, and deliver conversational commerce experiences across channels.
DE: Natural Language Processing ist ein KI-Bereich, der Computer befähigt, menschliche Sprache zu verstehen und zu generieren. Im Marketing ermöglicht NLP Sentimentanalyse, Chatbots und konversationellen Commerce.