ROI measures the profitability of an investment by comparing the net gain to the initial cost, expressed as a percentage. In digital marketing and technology projects, ROI calculation must account for both direct revenue impact and indirect benefits such as brand awareness, customer lifetime value, and operational efficiency. Demonstrating clear ROI is essential for securing stakeholder buy-in for digital initiatives.
DE: ROI misst die Rentabilität einer Investition durch Vergleich des Nettogewinns mit den Anfangskosten. Bei digitalen Projekten muss die ROI-Berechnung direkte und indirekte Vorteile berücksichtigen.