Turnaround Management refers to the process of reversing the decline of a struggling business unit or project through rapid assessment, strategic restructuring, and focused execution. In digital business, turnaround situations often involve underperforming eCommerce operations, failing platform implementations, or stalled digital transformation programs. Success requires combining analytical rigor with decisive leadership and stakeholder communication.
DE: Turnaround Management bezeichnet den Prozess der Umkehr des Niedergangs einer Geschäftseinheit durch schnelle Bewertung, strategische Restrukturierung und fokussierte Umsetzung.