Artificial Intelligence refers to computer systems designed to perform tasks that typically require human intelligence, such as understanding language, recognizing patterns, and making decisions. In digital marketing and business, AI powers personalization engines, predictive analytics, chatbots, and automated content generation. AI adoption is reshaping competitive dynamics across all industries.
DE: Künstliche Intelligenz bezeichnet Computersysteme, die Aufgaben ausführen, die typischerweise menschliche Intelligenz erfordern. Im digitalen Marketing treibt KI Personalisierung, Predictive Analytics und automatisierte Inhaltserstellung an.