B2B eCommerce refers to the online sale of products or services between businesses, as opposed to consumer-facing (B2C) transactions. Modern B2B platforms support complex pricing structures, account-based ordering, bulk discounts, and integration with ERP and CRM systems. The B2B eCommerce market has grown rapidly, driven by buyer expectations shaped by B2C digital experiences.
DE: B2B eCommerce bezeichnet den Online-Verkauf von Produkten oder Dienstleistungen zwischen Unternehmen. Moderne B2B-Plattformen unterstützen komplexe Preisstrukturen, kontobasierte Bestellungen und ERP-Integration.